/ OVERVIEW
THE PROJECT
Őssejt Előadás is a single-purpose event landing page promoting a free educational lecture in Pécs on stem cells and the body's natural regeneration — presented by expert Zsolt Bezdány. The page has one job: turn curious visitors into registered attendees, with an automated flow that handles confirmation and event details without any manual work from the organizer.
The client needed a page that presents a sensitive health topic credibly, captures registrations with minimal friction, and delivers the venue details automatically — only to people who signed up.
/ CHALLENGE
THE PROBLEM
Health-related topics attract instant skepticism. Visitors arrive wary of overpromises, and the subject — stem cell activation — demands careful, informational framing rather than medical claims. On top of that, the event's exact venue is deliberately not public: it's revealed only to registered guests, which means the registration flow had to carry real informational value, not just a thank-you message.
The challenge was building enough trust on a single page for a cold visitor to hand over their name, email and phone number — and making one conversion moment count.
/ SOLUTION
WHAT WE BUILT
A focused one-page landing built around a single conversion goal: a clean, Stripe-inspired design system with one accent color, a question-led narrative that mirrors how a skeptical visitor actually thinks, and a registration flow that instantly confirms by email — revealing the venue only after sign-up.
Built in Next.js with Tailwind, registrations flowing directly into Google Sheets, automated confirmation emails via Resend API, and full GDPR compliance with explicit consent.
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